Marketing and Refrigerators

MARKETING PROJECT BIMM(PGDM-A) GROUP MEMBERS: * BHOOMIKA JOSHI * HIRAL SAVLA * PRIYANKA VARDANI * SWATI DIXIT * SHRUTI SANCHETI * SNEHA UPADHAYA * RUMPA SARKAR INDIAN REFRIGERATOR INDUSTRY (MARKET ANALYSIS) Refrigerator market in India Refrigerators have been manufactured in India since 1950s. Till the 1980s players like Godrej , Kelvinator , Allwyn & Voltas controlled almost 90% of the market. Earlier the white goods sector was categorized as a luxury goods industry and was subject to oppressive taxation & licensing. The situation changed after the liberalization of the Indian economy in the early 1990s.The government removed all restrictions and now there is no restriction on foreign investments and licences are no longer required. Post-liberalization , a number of foreign companies entered the market and many domestic players also diversified into refrigerators. BPL & VIDEOCON who already had a presence in the consumer electronics market leveraged their strengths to en ter the durables sector. The refrigerator, today, quite simply is an indispensable item of everyday use. The refrigerator market has registered almost 40% growth over the last 4 years – from 3. 3million units in 2004/05 to 4. million units in 2008/09. With growing disposable incomes and a low penetration level for the category (34% even in urban India), the market is set to explode in the coming five years. The present scenario in India is that refrigerators have the most aspirational value after televisions. This shows that the growth rate of refrigerator is high. Today refrigerators are being manufactured in two basic designs which are: a) Direct Cool Refrigerator b) Frost Free Refrigerator In these two designs of refrigerators, the direct cool design market is much more than the expensive frost-free models.Although the growth is marginal in the direct cool models, the major factor for its growth is the availability of low priced models. Indian refrigerator market is valued at Rs 4000 crore. Refrigerators hold only 16% of consumer durable market that is valued at around Rs. 20,000-25,000 crore in India. Its market is growing at the rate of 7-8% annually. MAJOR BRANDS OF REFRIGERATORS IN INDIA: * Akai Refrigerators| * Allwyn Refrigerators| * BPL Refrigerators| * Daewoo Refrigerators| * Electrolux Refrigerators| * Frigidaire Refrigerators| * GE Refrigerators| * Godrej Refrigerators| Hitachi Refrigerators| * Kelvinator Refrigerators| * LG Refrigerators| Whirlpool Refrigerators| * Samsung Refrigerators| Sharp Refrigerators| * Siemens Refrigerators| * Videocon Refrigerators| * Voltas Refrigerators| * | SWOT analysis for Indian Refrigerator Industry Strengths: 1. Presence of established distribution networks in both urban and rural areas 2. Presence of well-known brands 3. In recent years, organized sector has increased its share in the market vis a vis the unorganized sector. Weaknesses 1. Demand is seasonal and is high during festive seasonal 2.Demand is dependent on good monsoons 3. Poor government spending on infrastructure 4. Low purchasing power of consumers Opportunities : 1. In India, the penetration level of white goods is lower as compared to other developing countries. 2. Unexploited rural market 3. Rapid urbanization 4. Increase in income levels, i. e. increase in purchasing power of consumers 5. Easy availability of finance Threats: 1. Higher import duties on raw materials imposed in the Budget 2007-08 2. Cheap imports from Singapore, China and other Asian countries COMPETITIVE FORCES IN INDIAN REFRIGERATOR INDUSTRY:The model of pure competition implies that risk-adjusted rates of return should be constant across firms and industries. However, numerous economic studies have affirmed that different industries can sustain different levels of profitability; part of this difference is explained by industry structure. Refrigerators constitute the second largest product segment within the Indian consumer durables sectors in Ind ia. On the basis of Michael Porter’s five forces model an industry faces the following competitive forces: Diagram of Porter's 5 Forces | SUPPLIER POWER Supplier concentration Importance of volume to supplierDifferentiation of inputs Impact of inputs on cost or differentiation Switching costs of firms in the industry Presence of substitute inputs Threat of forward integration Cost relative to total purchases in industry|   | BARRIERS TO ENTRY Absolute cost advantages Proprietary learning curve Access to inputs Government policy Economies of scale Capital requirements Brand identity Switching costs Access to distribution Expected retaliation Proprietary products| | THREAT OF SUBSTITUTES -Switching costs -Buyer inclination to substitute -Price-performance trade-off of substitutes| | BUYER POWER Bargaining leverageBuyer volume Buyer information Brand identity Price sensitivity Threat of backward integration Product differentiation Buyer concentration vs. indusry. Substitutes a vailable Buyers' incentives| DEGREE OF RIVALRY -Exit barriers -Industry concentration -Fixed costs/Value added -Industry growth -Intermittent overcapacity -Product differences -Switching costs -Brand identity -Diversity of rivals -Corporate stakes| Designing Competitive Strategies of Refrigerators: A market with competition may typically be occupied by: * MARKET LEADER- LG (29. 4%) * MARKET CHALLANGER- WHIRLPOOL (25%) * MARKET FOLLOWER- GODREJ (22%) MARKET NICHES- HAIER (5%) MARKET LEADER (LG) STRATEGIES: LG marketing strategy is to increase its market share. LG's new strategy aims to focus on the premium segment of the market that fetches greater margins as opposed to volumes. The company claims this will benefit its consumers, channel partners and stakeholders as it focuses on products that drive rapid growth and lead in their brand category to create value for customers. In India for more than a decade now, LG is the market leader in consumer durables and recognized as a leading technology innovator in the information technology.LG is the acknowledged trendsetter for the consumer durable industry in India with the fastest ever nationwide reach, latest global technology and product innovation. Indian challenges The challenges faced by LG when it entered the market in 1995 were: †¢ Low brand awareness about LG in India. †¢ One of the last MNCs to enter India. (Samsung, Sony ;amp; Panasonic entered in 1995 ;amp; LG in 1997. ) †¢ High import duty. †¢ Competition from local players and other multinational companies in the consumer Electronics segment †¢ Price sensitiveness of Indian consumers Factors for success:Innovative marketing strategies (pre-emptive defense) To make itself a known brand in this sector, LG has taken innovative marketing and promotional initiatives: †¢ Launch of new technologies in the sector. It has state of art, R;amp;D labs in Pune and Bangalore. (position defense) LG with its motive of â€Å"life’s good† Regional channel strategy and wide distribution network LG has adopted the regional distribution model in India. All the distributors work directly with the company. This has resulted in quicker rotation of stocks, and better penetration into the B, C, and D class markets.LG also follows the strategy of stock rotation, rather than dumping stocks on channel partners. LG has over 46 branch offices and another 110 area offices across the country. LG had set a target of developing 2,000 dealers in 2004, in addition to the existing 3,000 dealers all over India. LG MARKET SEGMENTATION: Market segmentation can be done on the basis of : * Geographic segmentation: Region: all metro cities and suburbs. * Demographic segmentation: Family size: 1-2, 3-4, 5+ Gender: male, female. Income: 3, 00, 000Rs and above. Social class: working class, middle class and upper middle class. Psychographic segmentation: Lifestyle: culture oriented, health oriented. * Behavioural segmentation: Occasio ns: festivals and regular occasions. Benefits: quality, service. Loyalty status: none, medium, strong, absolute. Readiness stage: unaware, aware, interested, desirous, intending to buy. LG MARKET TARGETING: * LG has targeted its market on the basis of the product that they are offering to the consumer, so they are following market specialization. * They are targeting: * Upper class segment * Upper end * They are targeting to those consumer who are more concern of style product. Their product is more of upper mid class and premium segment, their target audience are those consumers, who want quality product as the best price. * LG is now going to shift over to mid class segment and want to mass market their product. LG MARKET POSITIONING SRATEGY: * With the tagline Life’s Good ,LG positioning is to differentiate their products on the basis of technology which appealed to the consumer on the basis of health benefits. * With the tagline ‘Life’s Good’ its corpo rate philosophy to make people’s lives better, convenient and healthier. * Their positioning strategy is technologically intelligent and futuristic. As they are in upper and premium segment, so they are featuring that their brand is young, vibrant and premium. * They are talking about the value and changing lifestyles in their positioning strategy. LG PRODUCT RANGE LG refrigerators are divided into three categories :- 1. Single door refrigerators 2. Double door refrigerators 3. Side by side refrigerators Different models available under each category are :- 1. SINGLE DOOR REFRIGERATORS (price range varies from9400 to 15800 Rs) * 27O Lts – GL- 281 (3models) * 235 LTS – GL -245 (5models) * 215 LTS – GL 225 (4 models) ;amp; models ) 185 LTS – GL 195 (6 models) 2. DOUBLE DOOR REFRIGERATORS (price range varies from 14750 to 60900 Rs) * 604 LT – GR M712YSQ * 559 LT – GR B652YSP * 491 LT – GL 548 (2) * 466 LT – GL 528 (3) * 422 LT – GL 478 (2) * 390 LT – GL 405 (2) ;amp; GL 408 (2) * 350 LT – GL 365 (2) ;amp; GL 368 (3) * 320 LT – GL 335 (4) ;amp; 338 (2) * 290 LT – GL 305 (3) ;amp; GL308 (2) * 260 LT – GL 27 (2), GL 275 (3) ;amp; GL 278 * 240 LT – GL258 (3), GL 255 (3) ;amp; GL 254 3. SIDE-BY-SIDE REFRIGERATOR ( price range varies from 58000 to 175000 Rs) * 721 LT – GR P267BTB * 693 LT – GR P247JHM/ CSP 567 LT – GCP227 (3) * 581 LT – GCB21 (2) * 567 LT – GC L217 (2) MARKET CHALLENGER (WHIRLPOOL) STRATEGY With 25% market share whirlpool is the Market challenger for the refrigerator Market: Whirlpool’s international outlook was initiated in 1958 when it entered Brazil, but it was the ‘80’s that marked the beginning of Whirlpool’s aggressive strategy to be a world-wide competitor. India was identified as a growth market in late ‘80’s when Whirlpool Corporation entered into a joint vent ure agreement with TVS group to produce automatic washers at a plant set up in Pondicherry.This was a modest beginning was made to establish the Whirlpool brand in India. In 1995 Whirlpool Corporation acquired Kelvinator of India Limited and entered into the Refrigerator market in India. In late 1995 majority ownership was gained in the TVS joint venture and the two entities were merged to form Whirlpool of India Limited in 1996. Housewives: The advertising tagline is ‘Your magic in Homemaking’, which inspires the Indian housewife to buy its product. 6th sense cooling: 6th sense cooling is the patent technology of whirlpool, with which it is trying to capture market share of the Indian refrigerator market.Economy: Whirlpool has understood Indian market very closely and has been launching products as per the requirement of the customer from different segments. Whirlpool segmented the market mainly on the basis of price and capacity. Price has been kept keeping the needs and wants of the customer and product is designed such that it is feasible to every customer. Whirlpool has segmented its refrigerators under three segment: WHIRLPOOL MARKET SEGMENTATION: a)Geographic segmentation: Region: all metro cities and suburbs areas. b) Demographic segmentation: Family size: 1-2, 3-4, 5+ Gender: male, female.Income: 1,50,000Rs and above. Social class: working class, middle class and upper middle class. c)Psychographic segmentation: Lifestyle: culture oriented d)Behavioural segmentation: Occasions: festivals and regular occasions. Benefits: quality, service, economically viable Loyalty status: none, medium, strong, absolute. Readiness stage: unaware, aware, interested, desirous, intending to buy. WHIRLPOOL MARKET TARGETING STRATEGY: * Whirlpool through its advertisements has been trying to target the housewives, trying to portray as a partner in homemaking. Hence, the prime target consumer for Whirlpool is Housewives. Whirlpool main targeting strategy is to p rovide economically viable household products. * They are also targeting in terms of capacity and usage nature of the consumers. Like they have different refrigerators for consumers with requirements of not very big capacities, i. e. Households, Small Shopkeepers and Bachelors etc, then different refrigerators for the middle class consumers who has average amount of income to dispose and different for the upper class or high class consumers, which includes people with high income and also industries which requires storage capacity of more than 310 Lts.WHIRLPOOL MARKET POSITIONING STRATEGY: Whirlpool has been trying to position itself as partner in homemaking. This has been pretty much evident from the advertisements of Whirlpool. Whirlpool’s advertising tagline is ‘Your magic in Homemaking’. This is Whirlpool’s advertising tagline. Whirlpool’s earlier tagline was â€Å"You ;amp; Whirlpool. The world’s best homemakers. † It has been evo lved to reflect the changed homemaker of today versus the yesteryears. Through Whirlpool’s intensive consumer research Whirlpool found that today’s homemaker believes in having everything perfect at home and takes pride in having achieved it!She has begun to look for that something exceptional, something additional in all the brands she chooses to help her achieve that. Whirlpool, as the brand that partners to this demanding homemaker of today, call this quality of hers as ‘magic’ and wish to be the home appliance brand that helps her create her â€Å"magic in homemaking†. Hence the new tagline â€Å"Your’s magic in the homemaking†. MARKET FOLLOWER (GODREJ) SRATEGY: The Godrej have always believed in the innovation. It has always emphasized on the development of new technologies. It invests large amount of its time and energy in R;amp;D.It goal towards strengthening its presence in the market by introducing higher performance refrigera tors for providing maximum benefit to consumers. The follower, Godrej is an adapter while following the leaders in the market. It has imitated the commercial refrigeration technique i. e. , direct cooling from the leader of the market but on the other hand it is the India's first complete range of refrigerators with â€Å"5 Star Energy Rating. † By launching an entire range of 5 Star Rated Refrigerators, it has raised the bar on product efficiency while delivering the best monetary value for the consumers.Thus it is successfully and efficiently moving towards its goal. Godrej marketing segmentation: a)Geographic segmentation: Region: all metro cities and suburbs areas. b) Demographic segmentation: Family size: 1-2, 3-4, 5+ Gender: male, female. Income: 1,50,000Rs and above. Social class: working class, middle class and upper middle class. c) Psychographic segmentation: Lifestyle: culture oriented d) Behavioural segmentation: Occasions: festivals and regular occasions. Benefit s: service, economically viable Loyalty status: none, medium, strong, absolute.Readiness stage: unaware, aware, interested, desirous, intending to buy. GODREJ TARGETING STRATEGY: Godrej produces wide range of refrigerators to cater to the different demands of different type of users. In each category, it produces large number of models. Each model has different features and different capacities. While purchasing a refrigerator, determine your requirements and preferences. Godrej refrigerators are designed to have very attractive looks and designs. They have very sleek and stylish frame. They can fit into even small flats and homes.These refrigerators are available in various colors, styles and sizes. Apart from exterior designing, the interior of the Godrej refrigerators is designed ergonomically to offer great convenience of use, so they are targeting middle and working class customers who desires stylish yet economically viable products. They have also introduced 5 star energy rat ing, it is the first complete range of refrigerators with five star rating. Therefore, they are taking steps toward energy saving and providing more economically viable products, by becoming environment friendly.GODREJ POSITIONING STRATEGY: The tagline of Godrej is ‘Brighter Living’. Godrej says that the only thing cooler than our fridges is the Kulfi we stash in our freezers. With several firsts : swivel, a humidity jog dial, freezer air-current design – Godrej refrigerators have not only stood the test time they have also run head to head in the race with modernity. Godrej EON fridges are available in a host of dashing colors to go with decor and mood. There are polybag suspenders to hang up veggies in fridge.So every day, they are trying to make the world brighter place, with their services and also cooler. Therefore, goes with their tagline brighter living. MARKET NICHER (HAIER) STRATEGY: It is quality price specialist as Haier operates at the highest end of the market. Haier’s strategy mainly concentrates on their constant efforts towards internationalization. Several Chinese manufacturers who entered India priced their products low by compromising on quality, thinking that Indian consumers preferred to buy low priced irrespective of their quality.This gave Indian consumers the impression that anything â€Å"made in China† would be cheap and of poor quality, but Haier break this Indian mentality by introducing high price product for upper premium class only, not compromising on the terms of quality. HAIER MARKET SEGMENTATION: a)Geographic segmentation: Region: all metro cities and urban areas. b) Demographic segmentation: Family size: 1-2, 3-4, 5+ Gender: male, female. Income: 8,00,000Rs and above. Social class: upper middle class, Upper lower class and upper-upper class. c) Psychographic segmentation: Lifestyle: culture oriented ) Behavioral segmentation: Occasions: festivals and regular occasions. Benefits: service, qua lity oriented. Loyalty status: strong, absolute. Readiness stage: unaware, aware, interested, desirous, intending to buy. HAIER TARGETING STRATEGY: Their targeting strategy is more customer-oriented. Haier understands the consumer needs better and reflects that in consumer offerings. It is a manifestation of today’s young couple’s lifestyle which connotes speed, style and togetherness. It targets upper premium segment by manufacturing wine coolers in the society.It is the niche segment in the Indian society as the use of the wines in the Indian houses is very less. Only few (very small in number as compared to the market) use the wines and thus Haier in the wine cooler segment caters the need of the only those customers that manufactures wine coolers (which are very few in the numbers with a particular unique demand) thus they are serving the niche segment. Hence their targeting strategy is to target upper premium segment. HAIER POSITIONING STRATEGY: Life is very invol ving and everyday it offers you new challenges.Haier has peeped into life and come up with ideas that make living enjoyable and joyous. The main brand Idea was that Haier products are Inspired by Life: this is now expressed as Inspired Living. There is also another perspective on Inspired Living. All Haier products are the result of closely studied actual usage patterns of home appliances, i. e. , inspired by everyday life. For example, Haier was the first to launch a Bottom Mounted Refrigerator in the country. It is based on a simple insight that refrigerator shelves are used far more often than the freezer shelf.So Haier has put the freezer at the bottom and refrigerator racks at convenient heights, so that you don’t have to bend your back frequently. As a late entrant into the category, Haier understands the consumer needs better and reflects that in consumer offerings. This is how they write the positioning statement: Haier is better than all other brands for easy adopter s because it offers them benefits that help them lead a better life as a result of our endeavour to understand life better and work technology around it.

Domestic Violence Essay Essay

Domestic violence is defined as acts of physical and/or psychological violence committed by one partner or on to another. Though committed by both sexes, men commit the majority of domestic violence acts. While efforts have been made to prevent men from engaging in domestic violence, these efforts have yet to make a major effect on the rates of violence against women. This is because these efforts often involve reversing long-held cultural and societal beliefs. Given this situation, violence against women will likely continue despite best efforts to decrease women’s vulnerability to such acts unless male risk factors and protective factors are addressed. While general risk factors exist, such as age and familiarity with the person, the majority of perpetrators have adopted behaviors, either learned behaviors or societal beliefs that increase their likelihood of committing domestic violence. Previous acts of violence against women is often the biggest predictor of whether or not a man will commit an act of violence. For example, men who commit rape are likely to have done so multiple times. That’s why individuals with a history of physical violence are more likely to commit future acts. Men who hold traditional gender role beliefs, (men as breadwinners; women should stay at home) and adapt to masculine norms (men need to be self-reliant; have power over women) are more likely to commit violence against women. Men who commit acts of domestic violence are likely to have experienced acts of violence against themselves, so they redirect their abuse to another. A large portion of these men also experienced abuse as a child, so they grow up thinking this behavior is acceptable. On the other hand, there are protective factors that can reduce the chance of men committing domestic violence. There are not many ways of decreasing the chance of domestic violence, but there are some. Some of the most common would be: changing social norms that turn away from or support violence against women (either through community intervention or public education), and/or by creating more stability in low-income communities, since there is a connection between violence and social problems (poverty, substance abuse, etc. )

American Films and Backhoe Operators

Case Analysis Jim worked as a laborer for a gas utility in Winnipeg, Manitoba. When the opportunity came to apply for a backhoe/front-end-loader operator job, he was excited. Three people applied. To select the one who would get the job, the company asked each of them to go out and actually work on the backhoe for a day. Jim felt his chance for the job disappear because he had never even driven a tractor, let alone used a backhoe. When he went out, he did not know how to start the tractor.One of the other backhoe operators had to show him. He managed through the day, and to his surprise, did better than the others. He was given the job. On his first day at the new job, one of the other backhoe operators showed him where to check the hydraulic fluid and said, â€Å"These old Masseys are foolproof. You will be okay. † Jim taught himself how to dig a hole by trial and error. He initially believed that the best way was to fill the bucket as much as possible before lifting it out o f the hole and emptying it.He would wiggle the bucket back and forth until it was submerged and then curl it. When it came out of the hole, the earth would be falling off the sides. This job was not so difficult after all, he thought. He cut through his first water line about two weeks after starting his new job. Going into a deep, muddy hole did not make the crew happy. After Jim cut through his third water line, the crew chief pulled him aside and said, â€Å"You are taking too much earth out with each bucket, so you don’t feel the bucket hitting the water line; ease up a bit. Water lines were usually six to eight feet down, so Jim would dig until about four feet and then try to be more careful. It was then that he pulled up some telephone lines that were only about three feet deep. Realizing that more was involved in operating a backhoe than he first had thought, he sought out Bill Granger, who was known to have broken a water line only twice in his 15 years. It was said that he was so good that he could dig underneath the gas lines—a claim that Jim doubted. Bill said, â€Å"You need to be able to feel any restriction.The way to do that is to have more than one of your levers open at the same time. Operating the bucket lever and the boom lever at the same time reduces the power and causes the machine to stop rather than cut through a line of any type. † Jim began to use this method but still broke water lines. The difference now was that he knew immediately when he broke a line. He could feel the extra pull, whereas in the past, he found out either by seeing water gushing up or by hearing the crew chief swearing at him. He was getting better. Jim never did become as good as Bill Granger.In fact, two years later, he applied for another job as gas repairperson and was promoted, but the training as a gas repairperson was not much better. Case Questions 1. What are the potential costs to this lack of training? Why do you think the company operated in this manner? 2. What type of training would you recommend: OJT, classroom, or a combination? Describe what the training might entail. 3. What type of training environment would you provide? 4. Who would you get to do the training, and why? 5. Would you consider purchasing a training program for backhoe operators? Provide your rationale.

American History Assignment Example | Topics and Well Written Essays - 250 words

American History - Assignment Example Lastly, they learned to mount heavy cannons on their ships, which was an advantage during naval battles. As a result of their expeditions, in the African coast, they found what they were looking for that gave them a bog advantage to their neighbouring countries – gold, ivory and slaves. What was the Treaty of Tordesillas? Treaty of Tordesillas is an adjustment of the lines of the two kingdoms – Spain and Portugal. Spain claimed most of the Western Hemisphere including the Philippines while Portugal claimed most of the Eastern Hemisphere including the African coast and Brazil. What was the French plan for colonizing North America? What did they hope to get by having colonies in North America? France planned colonizing North America for 2 things, expanding Catholicism and finding wealth. Though religion wars emerged during this exploration, they were able to expand the religion eventually. Joint-Stock Companies A joint-stock company is a form of business organization that resembled a modern corporation where individuals purchase shares to invest in a company. Though no Surname 2 matter how much a stockholder’s share is, only one vote can be allowed. The first permanent English colonies in the North America were established by joint-stock companies. The concept is said to have been originated in Italy and expanded northwards.

Supply Change Management Essay Example | Topics and Well Written Essays - 750 words - 1

Supply Change Management - Essay Example At the heart of supply chain is information; such that its efficiency and effectiveness depends on a company’s ability to create, process, and communicate information from both ends of the chain ensuring that the right things get to the right places, at the right time.2 However, information can often be distorted, with fluctuations increasing as the supply chain moves from customers, ordering products and services, to manufacturers and suppliers of raw materials, compromising a company’s ability to manage information.3 In this respect, the Internet, as an enabling technology with the ability to automate the supply chain, integrate business activities, supply real-time data, and reduce costs presents a powerful resource to improve SCM. One of the biggest challenges companies are facing insofar as SCM initiatives are concerned is streamlining the supply chain to reduce cycle time without having to maintain high inventory levels. On one hand, these goals can often be conflicting such it will be difficult to provide on-time delivery of products without maintaining high inventory levels; while on the other hand, such operations can be difficult to maintain given high holding costs, warehouse and production-line storage costs, and insurance costs among others.4 In order to resolve this, companies have traditionally resorted to forecasting customer demand and matching inventory levels to these forecasts, as much as possible. However, given the uncertainties and fluctuations in the supply chain, this can often lead to inefficient operations and customer dissatisfaction. In this respect, Internet-enabled SCM strategies, by automating the supply chain and linking the supply chain activities presents an effective and effici ent way to reduce cycle times, reduce inventory levels, and reduce costs. Looking at the example of Dell, and its Command and Control Model, one can illustrate how an

Business Finance Paper- Scott Equipment Organization Essay

Business Finance Paper- Scott Equipment Organization - Essay Example It is found under the series of financial leverage. It measures the rate upon the shareholders’ total accumulated investment value in a corporation. The formula to compute this percentage is given as follows: Net income (per annum) *100 Shareholders’ equity It is from the income statement of a company that this information to compute return on equity is obtained. It is usually dubbed as an artificial measure compared to other types of measurements. Firstly, because the shareholders’ equity has no relationship to the dividends paid to them from the company’s earnings. Secondly, is due to the fact that the shareholders’ equity has no relationship with what such share would be disposed off at in the open capital markets. However, it is not all irrelevant. It is essential as a nature of financial leverage since it shows the earning power of a company. It also enables comparison between companies and eventually in stock selection. (Siciliano, 2003 p111) (A)EXPECTED RATE OF RETURN ON STOCKHOLDERS' EQUITY FINANCING POLICY EBIT(USD) COST OF DEBT(USD) INCOME TAX 40% EAIT EQUITY E.R.O.E (%) AGGRESSIVE 6000000 1707692.37 1716923.052 2575384.578 40000000 6.438461 MODERATE 6000000 1190769.24 1923692.304 2885538.456 40000000 7.213846 CONSERVATIVE 6000000 733846.14 2106461.544 3159692.316 40000000 7.899231 Working capital Working capital is one of the major reasons people need information from the balance sheet of any given company. It is also an expression sometimes referred to as current company’s position. It usually shows in detail the condition, financially, of any business in focus. This communicates to the users by telling them about what would be left in a company’s short term assets subsequent to the payment of short term liabilities. Therefore, if working capital is high, this shows that the company is facing minimal strain financially. By studying the situation of the company as portrayed by this ratio, one can tell if it owns resources vital to make internal expansions or if there is need to borrow. Working capital = current assets – current liabilities (Kennon, 2011) (B) NET WORKING CAPITAL POSITION FINANCING POLICY CURRENT ASSETS SHORT TERM DEBT WORKING CAPITAL AGGRESSIVE 30000000 11076923 18923077 MODERATE 30000000 8307692 21692308 CONSERVATIVE 30000000 5538462 24461538 Current Ratio Current ratio measures the proportion of current assets against current liabilities. Current assets are made up of assets easily convertible into cash and cash. The assets which can be easily converted into cash are those assets which can be sold within a period of one year and such amounts used as a financing source for the day-to-day business operations. Current liabilities are obligations for which the business requires cash in a period of less than one year to fiance. Current ratio simply is a way to show how a firm is able to pay its short term liabil

ASSIGNMENT SHEET -- BUSINESS LETTER Essay Example | Topics and Well Written Essays - 500 words

ASSIGNMENT SHEET -- BUSINESS LETTER - Essay Example You want $10000 in compensation. You attached a photo of the frog with the letter. However, with uttermost sincerity, it is my pleasure to inform you that Wal-Mart is a large and renowned company countrywide and the error that may have erupted during your consumption of our goods must have been an external factor rather than one caused by our own incompetence of quality service delivery. It is our duty to ensure that the usual high standards of our goods are maintained. Like mentioned above, am afraid we may not consider the misfortune you experienced a result of our incompetence since the company is a government certified company, with the entire permit to deliver these commodities to the customers. I did all the necessary investigations concerning our storage facilities and am happy to note that they are up to standard. We pack our goods with the greatest care, and we can only presume that the goods must have been mishandled after purchase. We always see to it that each vegetable mix is well checked before actual packing. The containers in which we store the veg etables are thoroughly cleaned on a daily basis thus cannot attract any pests whatsoever, leave their survival in there alone. The health officers also investigate us every month to see to it that our commodities are up to the standards; otherwise, there are high chances that we would have been closed down by now. I presume you must have bought a sealed product, as you did not mention that in your claim letter. However, being a loyal customer to Wal-Mart Company, and to show our goodwill to our customers, we are willing to extend a gesture of our kindness by allowing you a free shopping of goods of the same value or even dispatch the same to your area of residence. It is sad to note that your $1000 plea is rather too much and unacceptable especially when we are most innocent of the allegations. Wal-Mart may not be ready to offer that, especially for a foul not

Effects of an Expansionary Macroeconomic Policy Essay

Effects of an Expansionary Macroeconomic Policy - Essay Example In its simplest terms, this relationship works on the principle that price is determined by the ratio of supply to demand: a high demand and low supply necessitates a high price, whereas a low demand and high supply would be indicative of a lower price. However, many more factors influence this AS-AD relationship. For instance, aggregate demand is influenced by interest rates, business and consumer confidence in the economy, the anticipation of inflation, and real wealth. Aggregate supply, on the other hand, is influenced by not only supply of resources, but also productivity by the workforce and production costs. Speaking in general terms, an increase in aggregate demand might have the following short run consequences: prices will rise, output will increase in order to attempt to meet the demand, and ultimately production will exceed the current workforce's capacity, thus creating a demand for a larger workforce. In the long run, a new equilibrium will be established with higher prices for product, production costs, and labor. There are several ways in which this new hypothetical government can decrease unemployment through either monetary policy or fiscal policy. As far as possible monetary policy actions are concerned, either the government can decrease the interest rate in order to stimulate investment and spending; or, the government can increase the volume of money in circulation. ... The final result is that this increased demand requires a larger workforce to cover the demand for increased production. In other words, the government's plan for monetary expansion necessitates a lower interest rate, which stimulates investment, output, and production, thus lowering the unemployment rate. However, at some point the government would need to increase interest rates in order to restore economic equilibrium. Additionally, if output is above its natural level, prices will initially increase, but in the long run output will eventually stabilize and prices will settle back down. Thus, a reverse chain reaction will occur where all aspects of aggregate demand will return to previous levels. Therefore, the government's increase of interest rates in order to reduce unemployment rates will have positive short-term effects in stimulating the economy, but will have virtually no long-term effect without supplementary intervention or a change in productivity. One way to ensure long-term results in this expansionary macroeconomic policy is to effect radical change within the workforce. Long run growth in aggregate supply requires a sustainable increase of real output. Thus, should a technological innovation increase productivity allowing a reduction of production costs, prices can be reduced as well. Output levels will then stabilize at a higher natural level, and stabilized prices and wages will follow. In conclusion, while an expansionary macroeconomic policy instituted by a government to reduce the unemployment rate would most-likely have the desired positive short-run effect (barring unanticipated variables such as loss of confidence in the economy); the long-run effects would be

Money traps in U.S. Healthcare Article Example | Topics and Well Written Essays - 500 words

Money traps in U.S. Healthcare - Article Example probable causes for this are a combination of singular attributes of the US system such as higher administrative costs, higher pay for executives in the industry, demand for higher profits by insurance companies and high prevalence of fragmented and uncoordinated care within the industry. The second article ‘A Sharper Mind, Middle Age and Beyond’ argues that whereas some form of human intelligence – fluid intelligence – declines in age, another form - crystallized intelligence – actually increases. The article neither out rightly dispels nor supports the argument that brainpower, creativity and innovation have an early expiration date. According to Cohen (2012) a large research that she refers to as the Manhattan Project of middle age has uncovered several new observations on fluid intelligence and aging. Whereas it was typically assumed that fluid intelligence reduces with age, from the result gathered so far from the ‘Midlife in the United States’ study, it has been seen that continued education does increase the longevity of this form of intelligence among senior citizens. When we look at the two articles critically we identify that both seek to dispel commonly held beliefs. On the one hand, Boffey (2012) disapproves the notion that American healthcare system is more costly than other advanced nations because it is better. American healthcare is excellent in some areas, average in others and poor in other areas as well. On the other hand, Cohen (2012) uses the results of the continuing ‘Midlife in the United States’ study to disapprove the late Sir William Osler’s assertion that brainpower, creativity and innovation have an early expiration date. Both authors provide sufficient examples and arguments within the articles to, at the very least, through these commonly held notions into doubt. The difference between the articles emanates from how each other concludes their arguments. Boffey (2012) does not provide a clear answer at

Taget company Essay Example | Topics and Well Written Essays - 750 words

Taget company - Essay Example This led to the renaming of the Dayton Corporation into the Target Corporation in 1990 (Target Corporation, 2013). Target Company’s discount department store and hypermarkets deal with a collection of food and general merchandise and in their retail business, including perishables, dry, and frozen items. Target has grown into the second largest discount retailer in the United States and has taken the retail market with a storm since its inception. Target Company has been able to grow rapidly due to its business and operational strategies, innovations, strong brand recognition and awareness, in addition to employee retention. The company has invested into the unexplored and high-potential market field, such as the perishables and frozen food items, focusing on private label products, in addition to strategizing on the expansion of their business units into the global markets. The expansion into the rapidly growing global markets, such as China, Target Company has been able to w ithstand the fierce market competition and the economic slowdown in the United States. Target Company is listed in the New York Stock Exchange (NYSE) as TGT (Target Corporation, 2013). ... The Corporation has also established service programs for eligible team members to cater for their health and well-being, and for their spouses and other dependents (Target Corporation, 2013). Target Corporation’s social responsibility is enhanced through the maximization of its profits, through innovation and brand recognition, in addition to the extensive investment into the global markets (Cheeseman, 43). This is evident in the respective Company’s 10-k forms, and has ensured the maximization of profit for the corporation and the shareholders at large. It is also reflected in the growth of Target Corporation shares in the New York Stock Exchange. This has subsequently ensured the maximization of profits to the shareholders through the rise in dividends, from 1.07% to 1.66% in 2013. The rapid growth of Target Corporation has led to the increase in profits through the growth and recognition of its brand, which has in turn ensured the growth of the company shares in the NYSE (Target Corporation, 2013). Target Corporation also holds high business ethics, despite the fierce market competition from other similar companies, such as Walmart Stores (Target Corporation, 2013). Though the company is in the retail industry and offers discount sales, it upholds healthy completion through the maintenance of reasonable prices that are lower. Consequently, this is likely to increase the client confidence and lead to more product sales (Cheeseman, 35). The moral minimum is therefore upheld, whereby the corporation makes extensive sales and profit but still upholds healthy prices that do not harm other competitors. Target Corporation is also compliant to the customer protection laws and other

Biography of Emmanuel Kant Essay Example for Free

Biography of Emmanuel Kant Essay Known by many in the field as the father of modern philosophy, Immanuel Kant questioned many of the assumptions held in his day. He focused much of his work on the realm of human thought, understanding, and potential. His ideas about observation, learning, and experientialism set the precedent for all philosophers who followed him. Born in the early 1720s, Kant lived in what was known as East Prussia (now a part of Kaliningrad, Russia). There, he was able to secure a teaching position for nearly ten years when he began working at Konigsberg University. He would remain a part of their staff for nearly five decades contributing to the rise and popularity of philosophy of the day. Not much more is known about Kant’s earlier life. He did go on to having several of his pieces published, although none were an exact autobiography. In his Critique of Pure Reason, he discussed and raised interesting points about human knowledge. Instrumental on Kant’s own ideas was the work of philosopher David Hume, who agreed that human experience could be used for understanding, but that it should not be used to explain every phenomena we encounter in nature or in the real world. Kant built upon this idea. He stated that new experiences could be formulated based on past experiences because it our past that helps us learn about our future. He believed that the human mind organized events and ideas into categories that could be accessed later to determine how we might react in a certain experience. He came up with the word to describe the paradox of understanding: noumena. Kant’s own arguments about the existence of God were also not well accepted at his time. He believed that man could not rationalize God because it was not something that we had experienced before. In other words, we might be able to attribute certain characteristics to Him, but it is ultimately limited by our own human understanding of the universe. In essence, we could never come close to truly understanding who God is and predict what He is going to do. |[pic] |[pic] |[pic] |[pic] |[pic] |.

Online Marketing - Grocery Retailing Business Essay Example for Free

Online Marketing Grocery Retailing Business Essay â€Å"With household internet access continuing to increase, the customer base for online grocery shopping is widening, while other technological innovations such as the advent of smart phones is further benefiting the market† (Source: â€Å"Global Market Review of Online Grocery Retailing† report available at www.MarketResearch.com). The grocery retailing industry has many opportunities inherent in it for online marketing, and the competitive advantages that it would provide. While local brick-and-mortar storefronts will always be necessary due to the perishable nature of many items, the bulk and expense of shipping groceries and the occasional need to purchase something immediately – there are ways in which the internet can be leveraged to add to consumer convenience and increased profits. Providing online shopping is a possibility for grocery retailers. It’s very different than dry-goods retailers such as books, music, shoes and apparel – or services being marketing such as travel. â€Å"To date, sales of food and drinks over the internet have yet to make the same impact observed in other parts of the consumer goods industry, most notably books, clothing and electronic items such as computer equipment† (Source: â€Å"Global Market Review of Online Grocery Retailing† report available at www.MarketResearch.com). One way to leverage the internet – and I have seen this at my local ShopRite – is to purchase groceries online and pick them up at the local store. The shopper clicks on the items they want in an online virtual market, which are then gathered by a â€Å"personal shopper† in the store. The shopper then drives over to the market, pays at the customer service counter near the front of the store, from which an associa te will even wheel the cart out and load the bags into their vehicle. The potential is also there for personalization. By tracking online purchases, a profile can be developed with shorter lists of preferred items from which selections can be made. There could be a â€Å"standard template  order† (bread, milk, eggs, etc.) or whatever the consumer buys on a regular basis – which could provide a starting point, then be tweaked or added to by the consumer depending on their needs at any particular time. The system could become so sophisticated so as to proactively tell a consumer of an upcoming discount or sale price on an item. In this form of integrated marketing, For example, I’m entering an order and going to put an item on there that I usually buy. The smart technology has already prepared an item profile, and can tell me that it is going on sale in a few days, in case I want to wait to take advantage of the lower price. It could also inform me of a manufacturer’s coupon I may not be aware of – and send me to that supplier’s website for a printable or scannable coupon. Online shopping can reach more customers. Perhaps there are elderly, handicapped or other shut-ins for whom it is inconvenient to shop in a grocery store. So maybe they let a relative do their shopping, which would be at the store of the relative’s choosing. Now, the consumer can bring their business to the store of their own choosing, and simply ask someone to pick it up. Or perhaps they can drive, just not walk around the store. This could also increase the order size, since someone will be pushing it around the store and loading it into their vehicle for them. The opportunity also exists for a store to provide or arrange for delivery service to the consumer’s home. Increasing customer loyalty is another way in which grocery retailers can utilize online marketing to increase business. Many stores already have store cards with store discounts and coupons attached to them, as well as incentive goals to be reached with benefits attached. With online marketing, all of this information can be tracked. The coupons that print at the register and many people throw away or misplace, can now all be stored virtually and in one convenient place to be accessed when needed. The removal of expired coupons could also be automated. The opportunities for marketing in this space are vast, and we have only scratched the surface.

Temperature Dependent Speed Controller Using Thermistor Computer Science Essay

Temperature Dependent Speed Controller Using Thermistor Computer Science Essay This project is a standalone automatic fan speed controller that controls the speed of an electric fan according to our requirement. This closed loop feedback control system is efficient and reliable by using embedded technology . Micro controller (AT89C51) allows dynamic and faster control. Liquid crystal display (LCD) makes the system user-friendly. The sensed temperature and fan speed level values are simultaneously displayed on the LCD panel. It is very compact using few components and can be implemented for several applications including air-conditioners, water-heaters, snow meltars, ovens, heat-exchangers, mixers, furnaces, incubators, thermal baths and veterinary operating tables. AT89C51 micro controller is the heart of the circuit as it controls all the functions. The temperature sensor thermistor senses the temperature and converts it into an electrical (analog) signal, which is applied to the micro controller through ADC. The analog signal is converted into digital format by the analog to-digital converter (ADC). The sensed and set values of the temperature are displayed on the 162-line LCD. The micro controller drives control relays by means of ULN driver circuit to control the fan speed with the help of high wattage tagged wire wound resistor. Single pole dabble throw (SPDT) relays are connected to the micro controller through a ULN driver circuit. The relays require 12 volts at a current of around 50 mA, which cannot provided by the micro controller. So the ULN driver circuit is added. The relays are used to operate the electrical fan or for operating any other electrical device. Normally the relays remain off. As soon as pin of the micro controller goes high, the relays operate This project uses regulated 5V, 500mA 12V, 500mA power supply. 7805 and 7812 three terminal voltage regulators are used for voltage regulation. Bridge type full wave rectifier is used to rectify the ac out put of secondary of 230/12V step down transformer. This project is useful in process industries for maintenance and controlling temperature. CHOICE OF MICROCONTROLLER There are different types of processors and controllers available in the market. Industrial and control application/may require automation of the process such as temperature, pressure, liquid flow, etc., in order to minimize manual intervention. To automate any application an intelligent controller plays a major role. One such controller proposed for the project is AT89C51, an 8-bit microcontroller. The AT89C51 is a low-power, high-performance CMOS 8-bit microcomputer with 4K bytes of Flash Programmable and Erasable Read Only Memory (PEROM). The device is manufactured using Atmels high density nonvolatile memory technology and is compatible with the industry standard MCS-51à ¢Ã¢â‚¬Å¾Ã‚ ¢ instruction set and pinout. The on-chip Flash allows the program memory to be reprogrammed in-system or by a con- ventional nonvolatile memory programmer. By combining a versatile 8-bit CPU with Flash on a monolithic chip, the Atmel AT89C51 is a powerful microcomputer which provides a highly flexible and cost effective solution to many embedded control appli- cations The AT89C51 provides the following standard features: 4Kbytes of Flash, 128 bytes of RAM, 32 I/O lines, two 16-bit timer/counters, a five vector two-level interrupt architecture, a full duplex serial port, on-chip oscillator and clock circuitry.In addition, the AT89C51 is designed with static logic for operation down to zero frequency and supports two software selectable power saving modes. The Idle Mode stops the CPU while allowing the RAM, timer/counters, serial port and interrupt system to continue functioning. The Power-down Mode saves the RAM contents but freezes the oscillator disabling all other chip functions until the next hardware reset. CHOICE OF MEMORY As the system under consideration is using AT89C51 microcontroller it has 4K Bytes of In-System Reprogrammable Flash Memory and EPROM for its purposes. The ATMEL AMR code is stored in an inbuilt flash memory. Flash memory cannot be reprogrammed constantly. The temperature sensor device also supports the storage of last ten pairs of measurements and new measurements are over written to the older one. Hence this system is using EEPROM as a data storage memory. Even though EEPROM is slower than Flash memory it can be rewritten as many number of times as wanted. Memory Organization The information presented in this chapter is collected from the Microcontroller Architectural Overview, AT89C51, AT89LV51, AT89C52, AT89LV52, AT89C2051, and AT89C1051 data sheets of this book. The material has been selected and rearranged to form a quick and convenient reference for the programmers of Atmels microcontroller family of devices. This guide pertains specifically to the AT89C51, AT89LV51, AT89C52, and AT89LV52. Memory Organization Program Memory The AT89C Microcontroller has separate address spaces for program memory and data memory. The program memory can be up to 64 Kbytes long. The lower addresses may reside onchip. Figure 1 shows a map of the AT89C51 program memory, and Figure 2 shows a map of the AT89C52 program memory. The AT89C10512051 do not have off-board memory expansion. Figure 1. AT89C51 Program Memory Flash Microcontroller Memory Organization Figure 2. AT89C52 Program Memory 0498A Data Memory The AT89C can directly address up to 64 Kbytes of data memory external to the chip. The MOVX instruction accesses the external data memory. (Refer to the Instruction Set section in this chapter for a detailed description of instructions). The AT89C51 has 128 bytes of on-chip RAM (256 bytes in the AT89C52) plus a number of Special Function Registers (SFRs). The lower 128 bytes of RAM can be accessed either by direct addressing (MOV data addr) or by indirect addressing (MOV Ri). CHOICE OF ADC ADC0804 (Analog to Digital Converter) Figure 3 illustrates the main function of the ADC0804 i.e. to convert the input signal from temperature sensor device to voltage form that has 8-bit output. This device acts as a memory location or port entry to the microprocessor and does not require additional logic extension. ADC0804 design. To prove that this design is according to the specifications hardware, the formula used is as follows: ADC out = Ain / Vmax X 256 (1.2) where ADC out = digital output value Ain = Input Gain Vmax = Maximum voltage Using formula (1.2), it is found that: without amplifier, ADC out = Ain / Vmax X 256 = (1/5) X 256 = 51 D = 00110011 B So that, the temperature value is = 100 / 51 = 1.96 °C à ¢Ã¢â‚¬ °Ã¢â‚¬ ¦ 2 °C If using amplifier, ADC out = Ain / Vmax X 256 = (5 /5) X 256 = 256 D = 1111 1111 B (Proved) ADC 0804 Analog to digital converters find huge application as an intermediate device to convert the signals from analog to digital form. These digital signals are used for further processing by the digital processors. Various sensors like temperature, pressure, force etc. convert the physical characteristics into electrical signals that are analog in nature. ADC0804 is a very commonly used 8-bit analog to digital convertor.  It is a single channel IC, i.e., it can take only one analog signal as input. The digital outputs vary from 0 to a maximum of 255. The step size can be adjusted by setting the reference voltage at pin9. When this pin is not connected, the default reference voltage is the operating voltage, i.e., Vcc. The step size at 5V is 19.53mV (5V/255), i.e., for every 19.53mV rise in the analog input, the output varies by 1 unit. To set a particular voltage level as the reference value, this pin is connected to half the voltage. For example, to set a reference of 4V (Vref), pin9 is connected to 2V (Vref/2), thereby reducing the step size to 15.62mV (4V/255).   ADC0804 needs a clock to operate. The time taken to convert the analog value to digital value is dependent on this clock source. An external clock can be given at the Clock IN pin. ADC 0804 also has an inbuilt clock which can be used in absence of external clock. A suitable RC circuit is connected between the Clock IN and Clock R pins to use the internal clock. Pin Diagram:   An ADC is an electronic device that converts continuous signals to discrete digital numbers. The reverse operation is done by a DAC. The digital output may be using different coding schemes such as binary and twos compliment binary. Most ADCs are of a type known as linear which means that the range of input values that map to each output value has a linear relationship with the output value. The ADC used is an IC, ADC 0804. Features  · Compatible with 8080  µP derivatives-no interfacing logic needed access time 135 ns  · Easy interface to all microprocessors, or operates stand alone  · Differential analog voltage inputs  · Logic inputs and outputs meet both MOS and TTL voltage level specifications  · Works with 2.5V (LM336) voltage reference  · On-chip clock generator  · 0V to 5V analog input voltage range with single 5V supply  · No zero adjust required  · 0.3[Prime] standard width 20-pin DIP package  · 20-pin molded chip carrier or small outline package  · Operates ratiometrically or with 5 VDC, 2.5 VDC, or analog span adjusted voltage reference CHOICE OF SCHEDULING ALGORITHM. Many scheduling algorithm have been studied to guarantee the real time constraints of real time process. Scheduling decisions of this algorithm is usually based on parameters which are assumed to be crisp. However, in many circumstances the values of these parameters are vague. The vagueness of parameters suggests us to make the usage of fuzzy logic to decide in what order the request should be executed to better utilize the system and as a results reduce the chance of a request being missed. Our main contribution is proposing a fuzzy approach to microprocessor/microcontroller real time scheduling in which the scheduling parameters are treated as fuzzy variables. SAMPLING RATES OF CONTROLLED LOOP The temperature measurement device Resistance Temperature Detector a measure temperature in the range of -25-150 degree Celsius. But in this application the temperature inside the container is maintained at 25 degree Celsius. There is no much deviation of temperature inside the container. The container temperature doesnt vary that much in a second. The resolution of the device is 0.1 degree Celsius if the temperature inside the container varies more than the 0.1 degree Celsius the temperature sensing device can able to detect and the output will be shown. Suppose the temperature inside the container is changing at the rate of 0.1 degree Celsius per second the output has the frequency of 1 Hz. So the sampling rate for the device to sample or measure the temperature neednt be that high. So the device is using a sampling rate of 1 for measuring temperature i.e. temperature measurement device is having a sampling frequency of 1 HZ. Number of bits per second will be 10 bits per second (1 HZ*10 bits) which can be easily handled by 10 bit ATMEL ADC. Temperature Sensor Resolution   0.1 degree Celsius Temperature change inside the container   1 degree Celsius per minute So the frequency would be 0.6 HZ Sampling frequency = 0.6*5 = 3Hz (to be greater) Sampling rate = 0.3 Seconds   CHOICE OF REAL TIME SCHEDULING ALGORITHM There are basically four types of real times scheduling algorithm Round Robin Round Robin with interrupt Function queue scheduling RTOS( Real Time Operating System)   ROUND ROBIN It is the simplest algorithm. The Round Robin algorithm is characterized by the absence of interrupts. The algorithm consists of a main loop that checks each I/O device in turn and Service them if needed. it cannot suffer from shared data problems. Latency is limited by the maximum duration of a loop cycle. Attractive for simple environments. At the same time the disadvantage for the algorithm is it cannot set priorities. Its worst case wait for an important task code is the sum of execution time of all the other task code. ROUND ROBIN WITH INTERRUPT The main advantage of Round Robin with interrupt routines deals with the very urgent needs of devices. Interrupt routines set flags to indicate the interrupt happened. Main while loop polls the status of the interrupt flags and does any  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   follow up process required by a set flag. It moves more control over priority.    FUNCTION QUEUE SCHEDULING The advantage of function queue scheduling is latency for high priority devices can be reduced compared to Round-Robin with Interrupts. In Round-Robin with Interrupts every loop may end up executing every follow-up task. Function-Queue Scheduling guarantees that at most a single follow-up task is executed per loop iteration. The main disadvantage is latency for low priority tasks can increase. Low priority tasks can actually starve. Queuing algorithm may be complex/costly to run/code. If a low priority follow-up task is very time consuming the latency for higher priority response times will suffer. RTOS The advantage of RTOS is interrupts signal the need for follow-up tasks. But, unlike Function-Queue Scheduling, this is handled by the Real-Time Operating System and not by the interrupt routines manipulating flags or a queue. Instead of a loop deciding what to do next the RTOS decides. One follow-up task can be suspended by the RTOS in favouring of performing a higher priority task.-Queue. Suspension of tasks allows the worst case wait for the highest priority item to be zero. Built-in scheduling mechanism yields a system with very stable response characteristics even when changes to the code occur. Widely available for purchase. This embedded system is using  Round Robin Scheduling  as real time scheduling algorithm. The device is used to control only the temperature inside the steel container and so round robin architecture can be set here. FAILURE CONDITIONS The system will fail only if the temperature exceeds the range of the temperature sensor. Since it is a room temperature controller the variation in the room is very slow. PERFORMANCE MEASURES As the performance measure of system is totally dependent on PID Controller performance. So the PID controller performance can be evaluated by the periodic of the parameter hereafter against some baseline values. The performance improvement actions are taken accordingly on a periodic manner. So the Process Variable Error Overshoot Steady state error Settling time Must be calculated by different values of PID controllers Controller tuning methods provide the controller parameters in the form of formula or algorithms. They ensure that the obtained control system would be stable and would meet. These methods require certain knowledge about the controlled process. This knowledge, which depends on the applied method, usually translates into a transfer function. The objectives which should be achieved by the application of the control system are associated with the   control system features Regulating performance, Tracking performance, Robustness, noise attenuation.

The Green Mile by Stephen King :: Movies Film

The Green Mile by Stephen King is the story of man with god-given powers of healing sentenced to death and the change he cause in the prison guards. The themes of compassion and sacrifice can be seen in this novel. The theme of compassion is very much a part of this book. One part especially shows this truth. Percy, a prison guard, crushes a death row prisoner's pet mouse, which the prisoner loved more than life itself. This cruel act displays Percy's extreme lack of compassion and how little he cares about other people. Also, this action blazes the way for another heartless act of ruthlessness. When Percy is scheduled to be the executioner on death row, he "accidentally" does something wrong. Instead of taking the standard precautions to make death by the electric chair swift and painless, his mistake makes the death of Eduard Delacroix go slowly and painfully. After causing this agonizing death, Percy gets what he deserves and is never mentioned again. When a towering black man named John Coffey is sentenced to death by the electric chair, the prison guards assume that he was as guilty as any death row prisoner. But later, they start to believe that he is being punished for a crime which he did not commit. They learn that he was found holding two dead girls and thought to have killed them. The truth was that he was trying to use his god-given gift of healing to save the murdered children. The prison guards made it their mission to keep John Coffey from experiencing the cruel death which so many before had faced. They had a plan for Coffey's salvation all worked out. Surprisingly, when they asked Coffey if he wanted to escape, he replied that he could not stand all the misery and hate going on in the world, and that he wanted to die.

Impact Evaluation of Three Social Programs Essay -- Evaluating Three S

You are to identify a social issue and research on at least 3 social programs or efforts that try/tried to address this issue. For each program, you should look at: - Facts of the program (NPO, beneficiaries, country or region of efforts) - Objective(s) of program - Whether the program has meet its objective(s), and how far are they away from it - Evaluation of the success of the program According to the 2013 factsheet for the United Nations Millennium Development Goals (MDG), enrolment in primary education in developing regions reached 90 per cent in 2010, up from 82 per cent in 1999, which means more kids than ever are attending primary school. ("Goal 2: Achieve," n.d.) However, 57 million children of primary school education age were out of school. Globally, 123 million youths aged 15 to 24 were lack of basic reading and writing skills and 61 per cent of them are young women. ("Goal 2: Achieve," n.d.) Gender gaps in youth literacy rates are improving, from 90 literate young women for every 100 young men in 1990 to 95 women in 2010. ("Goal 2: Achieve," n.d.) In Singapore, primary education was made compulsory for all children who are above the age of 6 years and who has not yet reach the age of 15 years. ("Compulsory education," n.d.) Factors that are associated to poverty such as unemployment, physical health conditions and the illiteracy of parents increases the risk of children unable to attend school and drop-out from school. ("Right to education," n.d.) Due to the lack of access to education, adults are unable to get a stable job to generate income for the family. The poverty cycle continues when parents could not afford to send their children to school. Undeniably, many children who were living in poverty ... ...nistry of Education Singapore. Retrieved from http://www.moe.gov.sg/committee-of-supply-debate/files/supporting-singaporean-students.pdf Financial assistance and bursary schemes. (n.d.). Retrieved from http://www.moe.gov.sg/initiatives/financial-assistance/ Female secondary school assistance project, bangladesh. In Retrieved from http://siteresources.worldbank.org/INTEMPOWERMENT/Resources/14828_Bangladesh-web.pdf Stipends triple girls access to school. (2009, October). Retrieved from http://web.worldbank.org/WBSITE/EXTERNAL/EXTABOUTUS/IDA/0,,contentMDK:21227882~menuPK:3266877~pagePK:51236175~piPK:437394~theSitePK:73154,00.html What is ida?. (n.d.). Retrieved from http://www.worldbank.org/ida/what-is-ida.html Quality primary education in bangladesh In United Nations Children's Fund. Retrieved from http://www.unicef.org/bangladesh/Quality_Primary_Education(1).pdf

The Character of O-lan in Pearl S. Bucks The Good Earth :: Pearl Buck Good Earth Essays

The Character of O-lan in Pearl S. Buck's The Good Earth    Pearl S. Buck's The Good Earth depicts the journey of a Chinese farmer and his family in the early twentieth century. It begins with the protagonist, Wang Lung, marrying a servant, O-lan, from a neighboring rich house. They start a family in their small country town, and endure grueling times, including droughts, floods, and war. Wang Lung and O-lan work as hard as horses to ensure their family's survival. The family's persistence finally prevails, and the land eventually produces great riches. O-lan plays a considerable role in the success of the family. Buck portrays O-lan as a resourceful and reliable woman.    O-lan is very knowledgeable and draws on past experiences. She is a skilled cook because she worked in the kitchens as slave. When O-lan first arrives at Wang Lung's house, she prepares a deliciously cooked meal. In response to Wang Lung's questions of her dexterity, she blandly replies, I have been kitchen slave since I went into the House of Hwang. There were meats at every meal (22). Wang Lung received many compliments from his family and friends for O-lan's dinner. She is familiar with the preparation many different kinds of food, such as corn cobs, meats, and other varied foods.    O-lan is an experienced beggar. This skill was used in a critical time. The family was forced to face many adversities during the drought. Wang-Lung and O-lan reluctantly decided to move to a southern city to escape starvation. O-lan used her childhood begging talents to assist the family in surviving the dilemmas of the city. She knew who to plead to, where to beg, and most importantly, taught the other children to beg.

Natural born cyborgs

Natural born cyborgs – of course one may ask or wonder what the term means. Well, the term was invented by Andy Clark, a professor of Philosophy and Cognitive Science at the University of Sussex, UK and chair in Logic and Metaphysics at the University of Edinburgh in Scotland. So what does he mean by natural born cyborgs? The term denotes us, humans. For him humans are very much cyborgs as Robocop, Eve 8 among many others. Now, what made him think so? Clark made use of a term called cognitive hybridization, which in turn denotes the tendency of our brain to mix with the technology or to put simply, our dependency towards technology. According to Clark we don’t need wires for the term cyborgs to be applied to us. In his exact words he said â€Å"†¦we shall be cyborgs†¦in the more profound sense of being human-technology symbionts: thinking and reasoning systems whose minds and selves are spread across biological brain and non-biological circuitry.† At first glance one might say that Clark’s interest is primarily on technology but the truth of the matter is he is more interested in understanding humans, and the nature of human mind. Clark gave certain interest upon discussing the terms â€Å"transparent† and â€Å"opaque† technology. According to Clark, the technologies we are living with today are slowly becoming a part of us. From there on he went on to define what he meant by â€Å"transparent† and â€Å"opaque† technology. According to him transparent technology â€Å"are technology that is†¦integrated with, our own lives†¦as to become invisible in use.† Having defined what transparent technology is, let us now move on to understanding what Clark meant by opaque technology. By opaque technology he means â€Å"one that†¦requires skills and capacities that do not come naturally to the biological organism, and thus remains the focus of attention.† By this one may go on to conclude that opaque technology is one which is hard to use and thus requires skills if one aims to use it successfully. Let us take the wristwatch as an example of a transparent technology. If we look back to our ancestors we can say that their way of checking the time is kind of primitive. They made use of checking the position of the sun or listening for the chime of the bell, which indicates the time. However, as time moved on time slowly became a part of us. New technology had been invented and checking the time now is not as hard as it had been before. In this sense, it may not be dangerous to say that wristwatch may now be considered a part us, and thus a transparent technology. If one is familiar with Heidegger he/she might even see the similarity of Clark’s conception of transparent and opaque technology with that of Heidegger’s ready-to-hand and present-at-hand concept. To better understand what I mean I will give a brief description of what Heidegger have in mind with the terms stated above. By present-at-hand Heidegger meant an attitude the same to that of a scientist or a theorist. Like a scientist or a theorist one will be interested in something only because of the facts the object has to offer which they could later on use to theorize about something. We often view things which are present-at-hand in a secondary mode as in the case of a broken fan which lost its usefulness, such as a watch who happened to stop working. Thus, we can see a connection between Clark’s idea of opaque technology and Heidegger’s present-at-hand. On the other hand, ready-to-hand is something more like Clark’s transparent technology. We use things without theorizing about that things, hammer or wristwatch for example. In this regard, one can clearly see the similarity between Clark’s concept of transparent and opaque technology with that of Heidegger’s concept of present-at-hand and ready-to-hand. I remember making the claim in class that these are both essentially phenomenological treatments of technology. By this I mean to say that we seek to understand what technology is. If we can experience what is meant by technology, first hand, the better. The way the mind works is very complex. Humans never cease to be content. Technology came into being because of our inability to be content. As humans seek to understand more things, to make life easier, technology blooms faster. And now, we are living in a technological world and there are people among our race who’s still not content with the way things are and thus they seek to better understand things. Clark, on his work, Natural Cyborgs, tried to show how humans became so caught up with technology that human lives became intertwined with technology itself. I remember reading something about him wishing to understand how the mind works and if he is to do that then he must understand what technology is all about. Phenomenology as a method is very useful. By exploring a certain phenomena in order to understand a higher truth behind the phenomena is something great. Phenomenology might be useful in understanding technology and in this I have no doubt. However, by saying that phenomenology can help to better understand technology I am not saying that this can open all the gates of our understanding towards technology because I strongly believe that no method, not even phenomenology itself can open our minds to everything there is to know about technology or anything in particular. As we are humans there would always be room for ignorance. We cannot understand things fully no matter how hard we try because I believe that there would always be room for questions and for doubts. In this regard, I cannot offer another alternative should phenomenology fails to make us understand everything there is to know about technology. Dualism is the belief that the body is distinct from that of the soul. In this paper I would make use of Cartesian dualism. It is in the belief of Descartes that though the body and the soul are of different entities both can still interact with one another. It is from Descartes where the term interactionism originated. In his interactionism he said that the body is the one who receives sense perceptions wherein the soul is the one who is responsible for our awareness. According to Descartes the seat of interaction lies in the pineal gland. In his belief the soul houses the body and if the body is acted upon by the soul then their point of interaction happens in the pineal gland. I talked about Cartesian dualism because if one is to look closely Clark’s idea of technology becoming one with us or a part of us is almost the same to Descartes idea of dualism. Both seem to see the body merely as a house. The difference however, is that for Descartes the body is the house of the soul wherein for Clark the body is the house of technology or something to that effect.   Clark believes that the use of technology is essential in understanding how the mind operates because men nowadays are so caught up with technology that we are completely dependent towards technology. Technology became an important part of us and it seems to solve most of the problems of our world thus Clark concluded, for the same reason that technology may be useful in understanding human mind. However, I don’t think that it really solved the mind-body problem present in Cartesian dualism because somehow I can still see flaws on Clark’s idea. Technology for one, though reliable on most time, is still prone to failure. Somehow, failure may occur or accidents of some sorts because technology is not really that perfect, it’s got its flaws. I also don’t believe that Clark can avoid radical skepticism because no matter what he does there would always be people out there who would go on to criticize his beliefs. One can’t really please everyone and I’m pretty sure that there are still people, purists for one, who would certainly doubt the power technology has. Thus, on my conclusion I say that even though Clark opened our minds to some ideas and although most of what he said holds true, I don’t really believe that his idea is perfect enough to avoid skepticisms. Reference: Clark, Andy. Natural-Born Cyborgs: Minds, Technologies, and the Future of Human   Ã‚  Ã‚  Ã‚   Intelligence. Oxford University Press, USA; 2003

Endometriosis

Endometriosis is a painful, chronic disease that affects at least 6. 3 million women and girls in the U. S. It occurs when tissue that lines the uterus is found outside the uterus, usually in the abdomen on the ovaries, fallopian tubes, and ligaments that support the uterus. The cells of endometriosis attach themselves to tissue outside the uterus and are called endometriosis implants. In endometriosis, displaced endometrial tissue continues to act as it normally would; it thickens, breaks down and bleeds with each cycle. And because this displaced tissue has no way to exit your body, it becomes trapped. Surrounding tissue can become irritated, eventually developing sace tissue and adhesions. The cause of endometriosis is unknown. One theory is that the endometrial tissue is deposited in unusual locations by the backing up of menstrual flow into the fallopian tubes and the pelvic and abdominal cavity during menstruation; also called retrograde menstruation. Another possibility is that areas lining the pelvic organs possess primitive cells that are able to grow into other forms of tissue, such as endometrial cells. Another cause of endometriosis might be the direct transfer of endometrial tissues during surgery and may even be seen in surgical scars. Transfer of endometrial cells via the bloodstream or lymphatic system is the most likely explanation for the rare cases of endometriosis that has develop in the brain and other organs distant form the pelvis. Research by the Endometriosis Association revealed a startling link between dioxin exposure and the development of endometriosis. Endometriosis affects women in their reproductive years. The exact prevalence of endometriosis is not known, since many women may have the condition and have no symptoms at all. While most cases of endometriosis are diagnosed in women aged around 25-35 years old, endometriosis has been reported in girls as young as 11 years old. Most women who have endometriosis, in fact, do not have symptoms; the most common symptoms are pain before and during periods, pain with sex, infertility, fatigue, painful urination during periods, and painful bowel movements during periods. Pelvic pain however depends partly on where the implants of endometriosis are located. Endometriosis can be one of the reasons for infertility for otherwise healthy couples. Endometriosis can be suspected based on symptoms of pelvic pain and findings during physical examinations in the doctor’s office. Unfortunately, neither the symptoms nor the physical examinations can be relied upon to conclusively establish the diagnosis of endometriosis. Tests to check for physical clues of endometriosis include: Pelvic exam, ultrasound, and laparoscopy. Treatment for endometriosis is usually with medications or surgery. The approach you and your doctor choose will depend on your age, severity of symptoms, severity of disease and whether you want children in the future. There are also hormonal therapies used to treat endometriosis like: hormonal contraceptives, Gonadotropin-releasing hormone, danazol, medroxyprogesterone, aromatase inhibitors, conservative surgery and hysterectomy. Endometriosis is more common in infertile, compared to fertile women. However, the condition usually does not fully prevent conception. Most women with endometriosis will still be able to conceive, especially those with mild to moderate endometriosis. It is estimated that up to 70% of women with mild and moderate endometriosis will conceive within three years without any specific treatment.

Development throughout history of the concept of childhood

What are the past beginnings and philosophical constructs of childhood? Has the society ever treated the kid as a ‘whole individual ‘ , given him or her the necessary position in society? Was there a break-through in outlook? The intent of this essay is, to assist me place and derive an apprehension to see whether childhood became an established and recognized clip of life for the kid throughout the centuries. Personally, I believe that, all kids deserve an chance to turn out their capablenesss and that they should be respected as persons. However, until around the 12th century, European society did non believe of childhood as an of import period of development, in the mode that we do today. Children were non cherished as persons. In the Middle Ages, kids had no position in society, and were considered as ‘miniature ‘ grownups. Children were trained to go the future productive members of the society or community. Furthermore, the immature kids were non expected to necessitate any particular intervention. This quiet attitude, reflected profoundly in the deficiency of schools available. The possibility of holding proper instruction was distant, and considered to be an excessive luxury tantrum merely for the male childs coming from affluent households. Children ‘s public assistance and rights were still non recognised or acknowledged. But society ‘s political orientation towards the construct of childhood changed bit by bit from clip to clip. Research shows that finally, kids stopped being consider ed as an add-on part to their households ‘ fiscal economic system. Thankss to the enterprise attempts and work of influential international figures, new constructs of childhood were introduced. New systems and reforms were established to give position to the kid. Towards the 20th century instruction replaced child-labour. Unlike old centuries, society acknowledged the assets of the kid ‘s educational part, instead than his fiscal input. Since so, instruction became the chief component of childhood, and has become a necessity. Much can be said about the twenty- first century where, individuality and creativeness are synonymous with early childhood.Surveies into the history of childhood during the medieval timesThis was non ever the instance, as one of the most controversial issues of the survey of childhood ‘s history is whether or non kids were treated as illumination grownups. Early surveies into the history of childhood were those of Rams Philippe ( 1962 ) , and Lloyd De Mause, ( 1976 ) . Both historiographers came to a decision and stated that the kids ‘s public assistance has evolved significantly throughout the last centuries.A Both historiographers give a really negative image of mediaeval childhood. Lloyd De Mause ( 1976 ) went every bit far as stating that ; A † The history of childhood is a incubus from which we have merely late begun to rouse, † Furthermore he stated that ; â€Å" The farther back in history one goes, the lower the degree of kid attention, and the more likely kids are to be killed, abandoned, crush, terrorized, and sexually abused † . Lloyd De Mause, ( ed. ) , The History of Childhood ( London, 1976 ) . Furthermore, Aries pointed out and supported this thought by stating that, â€Å" It is difficult to believe that this disregard was due to incompetence or incapacity ; it seems more likely that there was no topographic point for childhood in the mediaeval universe. â€Å" ( Aries, 2002, p.33 ) Furthermore, in his book ‘Centuries of childhood ‘ , he continues to prolong this statement by stating that â€Å" there was no construct of childhood as a stateA different to adulthood in these centuries, and hence, even if parents did experience fondness for their progeny, they did non to the full understand how to react to the emotional demands of their kids. â€Å" . Aries, Philippe, 1962, Centuries of Childhood, New York: Random House However, this statement was strongly challenged by Hawalt et Al ( 1986 ) . To turn out her point she researched corner inquest records where it was concluded that mediaeval households did in fact make a differentiation between a kid and an grownup. Hawalt ( 1986 ) Hwang, P.C. , in Lamb, ME. , and Sigel I.E. ( erectile dysfunction ) ( 1996 ) Images of Childhood. London: Routledge David Archard ( 2001 ) , besides agrees with this sentiment. He argues that, â€Å" all societies at all times have had the construct of childhood, that is to state, the construct that kids can be distinguished from grownups in assorted ways † Archard D. , in Heywood. C ( erectile dysfunction ) ( 2001 ) A history of Childhood. USA: Blackwell Publishers Inc. Linda Pollack, ( 1983 ) in her strict research criticised badly all the sentiments of Rams and de Mause and argues that childhood was non every bit austere as it was implied by these two authors. She continues to prolong her point and says, that the parents ever treated their kids in the same manner and that there was no alteration at all during this period. Furthermore, she argues that childhood did non germinate much during this period. A † The texts reveal no important alteration in the quality of parental attention given to, or the sum of fondness felt for babies for the period 1500-1900 † Linda Pollock, Forgotten Children – Parent: Child Relationss from 1500-1900 ( Cambridge University Press, 1983 ) . It is deserving presuming that, there are different sentiments of how childhood was perceived throughout the centuries. In order to find this, it is of import to set up if there was a alteration, how it changed, and the concluding result of this alteration. The alteration through History â€Å" Any state and people that truly believes attending to kids ‘s attention and instruction during the early old ages is of incomputable value to society would do every sensible attempt to put in preschool instruction † . Early on Childhood Education diary, Vol 32, no 3 December 2004 ( c2004 ) Blended perspectives A Global vision for high Quality E.C.E. Between the 16th and seventeenth century ( pre-industrial period ) , England was chiefly rural and agricultural. During their childhood, childs worked in the Fieldss. If they could non work on their households ‘ farm, they were put to work elsewhere. The modern thought of childhood being separated from adulthood life, started to develop throughout the 16th century. Middle category parents began to demand some signifier of formal educational system for their boies. Consequently, schooling for male childs started acquiring popular. This radical societal attitude towards kids and childhood, now requested new educational commissariats. The figure of new schools began spread outing throughout Europe. Parents opted for their kids to go to school, instead than learning them grown-up accomplishments. By the terminal of the 16th century, and beginning of the 17th century, society started separating the function of a kid from that of an grownup. This new construct of childhood put upper category kids in the spotlight, and they shortly became a beginning of amusement among grownups. They were dressed stylish apparels and were the delectation of their parents. However, another new perceptual experience of the construct of childhood shortly arose amongst the church and the moralists, who felt that during the early old ages, religious development was of import. They thought that kids needed subject and instruction. The kid was perceived as â€Å" a delicate animal, who must be protected, educated, and moulded in conformity with the current educational beliefs and ends † . ( Aries, 2002, p.35 ) However, during the Victorian age, the idea of holding any primary instruction was still non that indispensable. However, the Victorian epoch has been depicted by historiographers, as a footing of the modern construct of early childhood instruction. Paradoxically, during this period, the Industrial revolution promoted child labor. At this clip, the industrial Revolution brought on new occupations. Children worked daily in coal mines and mills. They carried out risky occupations. They were ideal for these occupations as they were nimble, and could creep into little topographic points between the heavy machines. They were paid less than grownups. Throughout their childhood, male childs and misss had no pick but to work hard, in order to assist their households. This was non considered mean or odd, because parents thought that work was of import for the fiscal state of affairs of their households. Throughout this clip, kids spent their childhood crammed in overcrowded suites and unhealthy environment. All this resulted in bad wellness, hurts, and sometimes even decease. In his novels, Charles Dickens ( 1812 ) emphasizes on the badness of their childhood. Child manual labor was easy diminished and eventually stopped in Britain. This alteration was brought on through the debut of the mill Acts of 1802-1878. Britain and all Europe were still short of any primary educational proviso. During the 17th and eighteenth century, â€Å" Monitorial † schools, which were established by the Quaker, Joseph Lancaster, and the New Lanark simple schools, founded by Robert Owen were the lone foundations which provided instruction for the babies. During this period there was still the thought that instruction throughout childhood was irrelevant. The bulk of the kids did non go to school, as it was non yet compulsory. Merely boys coming from affluent households could afford to travel to school. They were provided with simple instruction to assist them with basic literacy, and arithmetic. On the other manus, small misss in Britain, stayed at place, to larn how to go good married womans. Disabled kids were besides capable to be neglected and forgott en. However, it was really improbable for kids to hold good quality occupations when they became grownups. Lloyd de Mause ( 1976 ) supports this statement, and says that kids grew up ‘unable to compose or read ‘ . De Mause, Lloyd, ( 1976 ) . ( ed. ) , The History of Childhood: London, The Victorians bit by bit started gaining the function of the kid during childhood. Influential reformists started going aware of the true construct of childhood. They started debating the development of kids. Politicians besides become witting that educating kids could be an plus to the future society. Since so this construct of childhood remained dominant in other societies. Nutbrown et Al ( 2010 ) sustains this by â€Å" the instruction of immature kids could lend to the development of a better society † Nutbrown C. , Clough P. , and Selbie P ( 2010 ) Early on Childhood Education. , London: Sage publications Throughout history, early childhood pedagogues struggled to better kids ‘s instruction and holistic demands. Historically they all sustained the same thought that of kids need instruction to develop their maximal potency. However these influential figures were n't all of the same sentiment about the instruction and theories of larning. They disagreed on several issues, but all emphasized on the importance of a multi-sensory attack to acquisition. Froebel, Montessori and Steiner all agreed upon touchable stuff which enabled the kid to research and detect the universe around them. Some other innovators of that clip assumed that kid ‘s development is an innate accomplishment. Although their construct of kid ‘s development differed, Russeau, Piaget and Vygotsky all agreed that the kid ‘s features were portion of ‘nature ‘ . Consequently, during the eighteenth and 19th centuries schools started being established by helpers and politicians who believed that society could be of an advantage by holding better educated kids. Nutbrown et Al ( 2010 ) wrote, ‘Schools were being developed and systems devised and expanded, non merely by spiritual administrations and helpers, but besides of class by the socially and politically motivated who were driven, non by spiritual strong belief but by a belief that the instruction of immature kids could lend to the development of a better society ‘ . When compulsory instruction was introduced in the 19th century there was a despairing opposition from propertyless households. They needed the kids ‘s rewards and would non interchange them for instruction. However, the work and attempt of early innovators contributed to the historical and philosophical alterations which finally improved the function of the kids in society. Influential Figures and their doctrine of childhood Education is the uterus in which our society reproduces itself and re-creates itself for the hereafter. ( Louis Galea Minister of Education, National Minimum Curriculum Malta -1999 ) hypertext transfer protocol: //curriculum.gov.mt/docs/nmc_english.pdf Many influential figures in history started altering the thoughts, the policies and wonts of how early instruction was perceived by society. The thought that educating kids would give part to society was accepted. Nutbrown et Al ( 2010 ) pg 5, sustains this statement when she wrote and said ‘seeing instruction and schooling as portion of what we could name a societal intercession to do a difference to the lives of hapless and orphaned kids ‘ Influential figures that contributed in the development of early childhood instruction are brought up in this survey. Although their thoughts of childhood development were different, all of them thought that the kid ‘s unconditioned inclinations and characteristic were portion of ‘nature ‘ and that larning should be by find and non by instructions. Comenius ( 1592-1670 ) , is credited for presenting the first illustration book for kids who was called: â€Å" Orbis Pictus ( The World of Pictures ) . He believed that kids needed images to assist them larn. His doctrine was based upon the thought that, kids should be permitted to play, learn and detect at their ain gait. He compared the kids to ‘seeds ‘ Selbie & A ; Clough ( 2005 ) diary of early childhood research 2005, Sage Publications ( www.sagepublications.com ) Nutbrown C et Al ( 2010 ) pg 113 sustains this and says, that they need a ‘guiding manus to assist them boom ‘ , and that ‘a kid can non be forced to larn ‘ . Nevertheless, she continues to state that ‘a kid will bloom into the flower he or she was created to go ‘ . Furthermore, she believes in societal betterment of inclusive instruction where ‘all kids should have their instruction, whatever their gender and societal category ‘ . In Nutbrown C. et Al ( 2010 ) During the 18th century Jean-Jacques Rousseau ( 1712-1778 ) , a philosopher, first wrote about ‘nurturing ‘ kids as opposed to the ‘repressive ‘ position taken at the clip ( MacLeod-Brudenell 2004 ) . Rousseau renowned for his book Emilie, encouraged free drama. He focused on the encompassing scenes. His manner is still followed today in early childhood categories. Following on from his work, other theoreticians have developed changing attacks to the attention and instruction of kids. Pestalozzi, ( 1746-1827 ) , born in Zurich, believed that kids should ‘discover the universe through activity ‘ . Nutbrown C. et Al ( 2001 ) Pg 112. His want was to educate the kid as a whole person. His involvements in kids ‘s rights makes him an of import focal point of historical and philosophical surveies. He was one of the primary laminitiss of inclusive instruction and subsequently founded a school for misss. Following Pestallozi, was Robert Owen ( ( 1771-1858 ) , who started the first simple schools for kids whose parents and older brothers worked in the New Lanark Mills. Furthermore, as stated in the book early childhood instruction, Nutbrown et Al ( 2010 ) he was ‘making an instruction of the community ‘ . He supported the passage of the Factory Act of 1819, and was the first from prohibiting instructors to hit kids. ‘I support a doctrine of instruction which does its best to cut down any demand for penalty ‘ Nutbrown et Al ( 2010 ) early childhood instruction Sage Publications Friedrich Froebel ( 1782-1852 ) , a German pedagogue, was one of the early innovators of the reformation of childhood instruction. As an dreamer, he supported the thought, that every kid from birth had educational potency, and that an appropriate educational scene was imperative to assist the kid to go on to turn and develop his or her optimum potency. â€Å" Young kids are to be regarded and tended basically similar workss. Like these, if they were given the right conditions, they would turn and unfold and flower, by their ain jurisprudence, each harmonizing to its single capacity and fate. † ( Lawrence, 1969, p.195 ) Lawrence, E ( 1969 ) Friedrich Froebel and English Education London, Routledge & A ; Kegan Paul Froebel believed that a kid should larn at his ain gait, and the kid should ne'er be hurried or rushed in this childhood development.â€Å" Young animate beings and workss are given remainder, and arbitrary intervention with their growing is avoided, because it is known that the opposite pattern would upset their pure flowering and sound development ; but, the immature human being is looked upon as a piece of wax or a ball of clay which adult male can model into what he pleases † ( Froebel, 1907, p. 8 ) .Froebel, F. ( 1907 ) The Education of Man New York, Appleton & A ; Co Froebel s doctrine was based on the importance of drama through manipulative stuffs, creativeness and motor experience. ‘Children must get the hang the linguistic communication of things before they master the linguistic communication of words ‘ Friedrich Froebel ( 1895 ) Pedagogies of the Kindergarten research publishing house on cyberspace He maintained the thought that a immature kid can merely larn through direct contact with touchable objects. Froebel ‘s dream was to make a universe for small kids†¦ a universe which he called kindergarten. Harmonizing to Froebel, â€Å" drama is the freest active manifestation of the kid ‘s inner ego which springs from the demand of that interior life consciousness to recognize itself externally. † ( Bowen, 1907, p.116 ) Bowen, H. ( 1907 ) Froebel and Education by Self-Activity London, William Heinemann In Froebel ‘s kindergarten, activities through drama enhanced a kid ‘s societal, emotional, physical and rational development. Play was the most of import stairss in the kid ‘s growing. Froebel was fascinated by the kid innate want to play. â€Å" It is through drama that the kid learns the usage of his limbs, of all his bodily variety meats, and with this usage additions wellness and strength. Through drama he comes to cognize the external universe, the physical qualities of the objects which surround him, their gestures, action, and reaction upon each other, and the relation of these phenomena to himself, iˆÂ ­ a cognition that forms the footing of that which will be his lasting stock for life. † ( Bowen, 1907, p.101 ) Bowen, H. ( 1907 ) Froebel and Education by Self-Activity London, William Heinemann To prolong his doctrine, he provided the babies with educational playthings to excite their creativeness. Charlotte Mason ( 1842-1923 ) , another innovator, whose doctrine in educating was by allowing kids use their ain senses and larn through experience. She besides encouraged place instruction. On the other manus, the Macmillan Sisters ( 1859-1931 ) dedicated their lives on advancing a combined sort of service, that of societal, wellness and instruction. This was to promote female parents to convey their kids to the baby's room. Children stayed in well-supervised drama countries. They introduced wellness and societal public assistance in their kindergarten schools to cover with a holistic development of the kid. Rudolf Steiner ( 1861-1925 ) , an Austro-Hungarian philosopher believed that larning should be holistic. In his Waldorf schools, trades music and humanistic disciplines played an of import factor in the school ‘s course of study. Whereas, Montessori and Froebel focused on other facets of larning that of single find, Steiner based his thoughts on more societal facets. Maria Montessori ( 1870-1952 ) , an Italian doctor, worked with hapless and mentally handicapped kids. She taught them self help accomplishments. Montessori besides believed that kids had an unconditioned ability to larn educational accomplishments. In the Montessori environment, kids were encouraged to rectify their ain errors, therefore allowing the kid to be reinforced positively and later get an internal satisfaction. Whilst Froebel believed that concrete objects would besides learn abstract constructs, Maria Montessori believed that kids ‘s acquisition would steer and assist the kid to construct up a better hereafter. Her multi-sensory attack to acquisition is still really popular in kindergarten categories. Another innovator, Susan Sutherland Isaacs ‘s ( 1885-1948 ) influence is still experienced in schools. She established the ‘experimenting ‘ Malting House School in 1924. Nutbrown et Al ( 2010 ) pg 54 her doctrine highlighted the construct of ‘discovery ‘ acquisition and drama as the kid ‘s primary instruction. She besides believed in the ‘maximum usage of the out-of-doorss ‘ Nutbrown et Al ( 2010 ) pg 107 Jean Piaget ‘s ( 1896-1980 ) doctrine besides respected kids as ‘independent scholars ‘ . He argued that kids learn from their self-generated engagement of activities. He besides emphasised the engagement of drama to heighten cognitive development. ‘Piaget viewed drama as a procedure in which the kid is active and through which the kid learns ‘ , ( O'Hagan and Smith, 1993, p.69 ) . O'Hagan, M. & A ; Smith, M. ( 1993 ) Early Old ages Child Care and Education: Key Issues 2nd erectile dysfunction. China: Tindall Piaget spoke about kids during their childhood as being ‘egocentric ‘ , that is to state that because of their restricted cognition of the universe, they have problem understanding the point of position of others. His work presented much unfavorable judgment. Donaldson ( 1978 ) in peculiar argued that many of Piaget ‘s research lacked relation to existent life. ( Donaldson 1978 ) . Donaldson, M. ( 1978 ) Children ‘s Minds London: Fontana Another early theoretician, who can be remembered as a ‘constructivist ‘ is Lev Vygotsky ( 1896-1934 ) . Whilst holding with Piaget that kids were ‘active ‘ scholars, he placed more weight on societal communicating with others, as a manner to excite acquisition. He introduced the ‘zone of proximal development ‘ . Although he besides believed that rational development was natural, he argued that a kid had to hold the counsel of grownups to achieve her optimum potency. ( MacLeod-Brudenell, 2004 ) . MacLeod-Brudenell, I. ( Ed ) ( 2004 ) Advanced Early Years Care and Education Oxford: Heinemann. It can be argued that, the doctrine of these historical figures can be correlated to their reading of the issue of ‘children ‘s rights ‘ . All agree that kids have the right to larn. Jalango M.R. et Al, support this thought by saying that â€Å" All immature kids have a right to develop optimally, to hold their intrinsic worth as human existences recognised, and to hold their acquisition facilitated by caring grownups † Jalongo M.R. , Fennimore B.S. , Pattnark. J. , Laverick D. M. , Brewster J. , and Mutuku M. ( 2004 ) Blended positions: A Global vision, † Early on Childhood Education Journal Vol 32, no 3 The construct that acquisition is a procedure which can non be hurried has been echoed through clip by all innovators of Early Childhood Education. Nowadays kids are made to larn from printed out press releases. It is hard for me to believe that immature babies can accomplish more from this formal instruction, than they do from experimenting with age- appropriate undertakings. Presents, the ideal kindergarten schoolroom is allowing kids experimenting in an enriched environment, caring for pets and workss, originative picture, prosecuting themselves in function drama and above all acquiring messy. Acts and Legislations â€Å" There is no responsibility more of import than guaranting that kids ‘s rights are respected, that their public assistance is protected, that their lives are free from fright and that they can turn up in peace † . Kofi Annan, the 7th Secretary-General of the United Nations It is argued that all kids ought to hold an equal chance to show their abilities and should be respected as persons. Unfortunately this was non ever the issue. In 1862, the Revised Code was established. Grants were given to simple schools harmonizing to the class of public presentation and abilities of its students. Gradually, the life for hapless kids started altering. It took some clip for the present authorities to make up one's mind that it was of import for the kids to be protected by jurisprudence. Child-labour was discussed in parliament, and it was established that no kid under the age of 10 was allowed to work in a mine. Parliament besides passed a jurisprudence necessitating kids to go to school every hebdomad. This was presented in parliament by Lord Shaftesbury who subsequently on founded and was president of the Ragged School Union. These ‘ragged schools ‘ were for hapless kids. However, school was non yet mandatory, and kids had to pay for this service. The Forster Education Act of 1870 came into force and required that all England would supply simple schools to immature kids. The Mundella Code of 1882 brought on a large alteration. Finally, schooling became mandatory. All kids had to go to school till the age of 10 and subsequently on it became obligatory till the age of 12. Shortly after on, the school ‘s ‘pence ‘ fee was removed. Discussions started in parliament, to make up one's mind the age when a kid should get down go toing school. The thought of directing the kids a twelvemonth before other European states was brought up by Mundella. He addressed the parliament and said â€Å" I ask you Englishmen and Englishwomen are Austrian kids to be educated before English kids? † ( National Education League 1869:133 ) National Education League 1869:133 ) Report of the General Meetings of the Members of the National Education League. , Birmingham: National Education League After the Second World War, in Britain, the lessening in household siblings and the shuting down of kindergarten schools had lessened the chance for small kids to play and socialize. At that clip, the Local Education Authorities ( LEAs ) found it difficult to add to the figure of baby's rooms, as the Ministry of Education Circular 8/60 said that there could be no addition in nursery school proviso. The deficit of LEA baby's room topographic points and the uninterrupted addition of parental consciousness in the small kids ‘s well-being and instruction during their childhood, triggered a new kind of nursery proviso, that of baby's room groups. In 1972, the Secretary of State for Education, Ms. Margaret Thatcher presented a White Paper, which planned for nursery twenty-four hours schools to be provided for the small kids. There was no turning back. Nowadays research shows that kids ‘s rights are recognised internationally. These have been acknowledged in most of the states, through both international and national pacts. The most of import Torahs which contributed to the rights of the kids are, The UN Convention on the Rights of the Child, Declaration of Human Rights, Children Act 1989, the Education Act 2002, Every Child Matters, and the new Childcare Act 2006 which is wholly devoted to early childhood pattern. Furthermore, the Salamanca Statement, 1994 -UNESCO besides states that all kids irrespective of their civilization, ability or linguistic communication have the right to develop their single potency. Historically, kids with particular demands were excluded from mainstream categories. This became a major human r ights issue. ‘Regular schools with this inclusive orientation are the most effectual agencies of battling prejudiced attitudes, making welcoming society and accomplishing instruction for all † The Salamanca Statement 1994, UNESCO 1994 Clearly now all the kids are active persons who â€Å" can lend to society amongst others, and who are much more competent than we choose to believe and at much younger ages excessively † . Freeman cited in King, ( 2007:210 ) King, M. ( 2007 ) Children ‘s rights to engagement. In Waller, T. ( 2007 ) An debut to Early Childhood. Paul Chapman: London The Establishment of Laws and Acts in Malta Education is the uterus in which our society reproduces itself and re-creates itself for the hereafter. ( Louis Galea Minister of Education, National Minimum Curriculum Malta -1999 ) hypertext transfer protocol: //curriculum.gov.mt/docs/nmc_english.pdf During the 19th and beginning of the 20th century in Malta, the huge bulk of Maltese households besides lived in great poorness. Childhood was non much different for Maltese kids. Boys, at a really early age, were sent to labor in Fieldss to assist their households whilst, misss helped their female parents at place. As the Maltese households were really hapless, the necessity to supply their kids with proper instruction was ne'er considered. During the British stay in Malta, the Governor Sir Henry F. Bouviere ( 1836-42 ) engaged Mr. John Austin the High Commission to make research about the state of affairs of the Maltese households. In the Commissioner ‘s study of 1836, Mrs. Sarah Austin commented on the Maltese kids and stated that: â€Å" The moral and rational part of the people is awful. No schools in the Casals, no tolerable instruction for the middling categories, a University whose first professor received ?25 a twelvemonth, no imperativeness, no topographic point for treatment, no intercourse with the English of an amicable and informative type- what wonder if they are nescient and infantile. The lone thing I can non understand is how life is sustained under these fortunes. †Quoted from Dr. David R. Marshall in History of the Maltese Language in Local Education ( Malta, University Press 1971 ) pg 13In 1849, in Malta there were merely 30 primary schools, whilst in Gozo merely two little schools were established. Sir Patrick Joseph Keenan, the current Commissioner composing a study about, in 1881 besides suggested ‘payment harmonizing to consequences obtained by kids ‘ . Teachers were paid harmonizing to the consequences, which were obtained by the kids. These had to sit for an test which was given by the ‘inspector ‘ . This English system was besides used in Malta boulder clay 1900. J. Zammit Mangion provinces ; ‘the dictatorship of reading and authorship and calculation was now complete. The kids were trained like arrow to bark at print ‘ . J Zammit Mangion, in op.cit. p.135. In the early 20th century ( 1927 ) a study was carried out in Malta, and Pawlu F. Bellanti ( 1901 ) stated that, â€Å" the fact that about 50 per cent of the lifting coevals are turning up without any kind of preparation or direction is of excessively serious a nature to be left unnoticed. † Bellanti P.F. , Census of the Maltese Islands taken on the Sunday the 31st March, 1901, under Ordinances no X of 1900 and NoIII of 1901, ( Malta Government Printing Office, 1903 ) p.LVII In 1944 the Education act gave rise to the creative activity of other schools and in 1981, the creative activity of particular educational demands schools. The Education Act in Malta came into force in 1988. It declared that obligatory instruction commences at the age of 5 old ages. It besides declared that it was the duty of every parent of a kid to do certain that their baby had to go to school everyday during the whole scholastic twelvemonth. hypertext transfer protocol: //www.european-agency.org/country-information/malta/national-overview/legal-system It was a interruption through for all the kids. Inclusive instruction was besides a large issue and the Maltese National Minimum Curriculum ( 1999 ) , dedicates a subdivision wholly to early childhood instruction. It acknowledges inclusive Education as one of the basic rules in instruction. By contrast to old centuries, a kid with a disablement now attends a mainstream kindergarten, with other kids. In 2000 The Equal Opportunities Act was established in ParliamentInfo. The Equal Opportunities Act ( 2000 ) spoke about inclusion and stated that it was against the jurisprudence for an educational entity to know apart against handicapped kids. hypertext transfer protocol: //www.european-agency.org/country-information/malta/national-overview/legal-system My memories of childhood â€Å" All immature kids have the right to develop optimally to hold their intrinsic worth as human existences recognized and to hold their acquisition installations by caring grownups † Jalango M.R. , Fennimore B.S. , Pattmark. J. , Laverick De Anna M. , Brewster J. , and Mutuku M. ( 2004 ) Blended Positions: A planetary vision ( from ) Early on childhood Education Journal Vol 32, no 3, December 2004 The class of developing the construct of childhood is an on-going uninterrupted pattern. In the twentieth century the most critical alteration in the public assistance of kids was the dramatic reformation in wellness issues and instruction. Governments funded societal benefits which later, enabled the kid to widen his or her life anticipation and to hold a better instruction. Vaccines and medical specialty were administered to extinguish childhood diseases and schools were established all over Europe. However, I was raised up in Gozo, the little sister island of Malta, and traditions were still more dominant. Religion was the chief focal point of the community and households. I attended a convent school run by a spiritual society. The sisters in the baby's room ran the kindergarten school in a really regime manner. We ever started our twenty-four hours with supplications and anthem. Morning lessons started with mathematics and we would declaim over and over once more a set of Numberss. A paragraph from the Holy Bible was read every forenoon by the female parent superior, whilst we subsequently chanted Psalmss until we got them perfect. However, I do n't hold affectionate memories of this school, as I still retrieve the gustatory sensation of pod liver oil which I had to digest as a ‘compulsory daintiness ‘ . I was ne'er allowed to larn through geographic expedition or drama. No stimulating or originative activities were introduced. However an enriched nurturing environment was provided at place. My childhood memories at place with my household are both memorable and positive. A balanced life was maintained where my emotional and physical basic demands were provided and catered for. Like a sponge I absorbed the basic foundations of maturity which finally helped me take duties of a parent. My parents provided me with love, instruction, protection and were my role-models. Fantastic odors filled our house and my place was a topographic point of comfort and love. As a kid I remember holding completed my prep, embarking outside and playing in the empty streets. It was traditional to play in the quiet backstreets. We invented new games and played ‘hopscotch ‘ , ‘catch ‘ , ‘hide and seek ‘or beads and marbles. We engaged ourselves in ‘miniature grownup ‘ function and we played for really long periods without any grownup ‘s supervising or intervention. This playing in the street allowed me to increase my creativeness, develop my leading and enabled me to work as a group. It is through drama that I interacted with the universe around me. It brought out the maximal potency of my childhood ‘s development – intellectually, physically, socially and emotionally. The purposes of early childhood instruction Pestalozzi and many other innovators, agree that instruction is good to society, to the state ‘s economic system but most of all for the person who will hold an chance to turn out his abilities. This is supported by Nutbrown et Al ( 2010 pg 179 ) who states that ; â€Å" Society and the economic system of a state are enhance as a consequence of improved instruction, but instruction is about something else every bit good and should be valued as a manner of assisting single work forces, adult females and kids to go more to the full cognizant of themselves and their possible within themselves to develop as human existences † . Nutbrown C. , Clough P. , Selbie P. , ( 2010 ) Early on Childhood Education Sage London As all research workers and historiographers agree, the first few old ages of the kid are important. Both Vygotsky and Piaget had the same sentiment that kids are active scholars. However, Vygotsky placed more accent on societal interaction with grownups. Social behaviors are encouraged in early childhood instruction. At school a kid can larn through take parting, detecting behavior, and function modeling. Socialisation encourages teamwork and turntaking. It besides enhances linguistic communication accomplishments, and expands their vocabulary. And as Nutbrown ( 2010 ) argues ‘Children are born with a demand to play and research ‘ Nutbrown C et Al pg11 Early Childhood Education Froebel and Isaac besides sustain the same positions. A kid can heighten his or her societal, emotional, rational and physical development through playing activities. This besides applies to today ‘s thoughts, where kids in a kinder school experiment with playthings and things around them. Imaginative drama helps them, develop rational accomplishments. Children will endeavor to work harder when promised positive supports. Robert Owen was one of the innovators who believed in wagess. On the other manus, physical development is encouraged when kids play with sand and H2O, manipulate clay, or do finger picture. As one can reason, early childhood instruction promotes the optimum schemes to develop the kid ‘s maximal development. Childhood at the bend of the 20 first century As one can gain, history is reiterating itself. It is deserving reflecting, how we are rekindling the thoughts of past innovators and later go throughing them on as our ain â€Å" new † thoughts. This is supported by Rosemary Peacocke ( 1999 ) , when she stated that it is a affair of â€Å" old vino in new bottles, old Plasticine in new forms † . She continues to prolong her positions by stating that history comes as a â€Å" round way † . Whilst Cathy Nutbrown ( 2010 ) besides supports this thought and claims that â€Å" nil is new, thoughts merely repeat † . I ask, do we larn from history, or do we perpetrate the same errors? Lesley Abbott and Helen Moylett ( 1999 ) Early Education Transformed. London: Palmer PressCathy Nutbrown, Peter Clough, Philip Selbie ( 2010 ) Early on Childhood Education History Philosphy and Experience. London: Sage Publications BibliographyResearch workers of the hereafter will maintain traveling back to the instructions of past philosophers, in hope of accomplishing the perfect consequence for the optimum upbringing of kids, that of nurturing, and educating each kid to achieve his or her maximal possible through her childhood â€Å" It is indispensable to hold a better conceptual articulation of what good early childhood instruction is, with appropriate appraisal and rating, which does non cut across its valuable traditions † . ( Bruce, 1997, p.204 ) Bruce, T. ( 1997 ) Early on Childhood Education London, Hodder & A ; Stoughton Ironically many of the thoughts that shaped the kids ‘s features of past century still use today. Children still work, the difference being, that sometimes they do odd occupations to gain excess pocket money to purchase new entertaining engineerings. Girls are non needed as ‘little mas ‘ anymore, but play practical households on the computing machine. Since the beginning of indoor activities such as computer/ picture games, and telecasting, serious concerns have evolved about childhood-life. The freedom of childhood which was so much believed in and encouraged by early innovators is being now endangered by the fright of development of new engineerings. Today the modern construct of childhood is that society position kids as â€Å" societal existences, active in the building of their ain worlds and subjectivenesss and hence potentially active in the building and deconstruction of dominant political orientations † ( Cole, 2004, p.6 ) Cole, M ( 2004 ) † Time to Emancipate the Mind: primary Schools in the New Century † Primary Teaching Studies, August 2004, Trentham Books Life for kids is once more being restricted, as now they live in big blocks of flats, with small infinite or clip to be originative. Much can be debated about the continued being of kids ‘s street civilization which reigned supreme during my childhood! Is this ‘golden epoch ‘ for kids? Decision Despite all this, in this exciting clip of uninterrupted development, I have to acknowledge that this century is offering kids in their early old ages, better public assistance and acquisition chances, which are appropriate to their single demands. This survey has enabled me to sketch the early childhood twelvemonth, and set up that these old ages are influential on a kid ‘s big life. I came to a decision that the attitude of society towards the construct of childhood throughout the centuries has changed in a positive manner, and society presents perceives childhood as an of import factor in a kid ‘s life. Unlike kids of past ages, now have position in society and are persons. Qvortrup et Al, ( 1994 ) besides supports this fact by stating that â€Å" Childs today are no longer seen as uncomplete grownups non yet able to take part in societal life, but as co-constructors of childhood and society † . Qvortrup, J. , M. Bardy, G. Sgritta and H. Wintersberger ( 1994 ) Childhood Matters: Social Theory, Practice and Politics. Aldershot: Avebury.